Privacy Policy

Last Updated: May 6, 2023

Welcome to PetThings ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our mobile application, or make purchases from us.

Please read this Privacy Policy carefully. By accessing or using our services, you acknowledge that you have read, understood, and agree to be bound by all the terms outlined in this Privacy Policy. If you do not agree with our policies and practices, please do not use our services.

We collect several types of information from and about users of our services, including:

Personal Information

• Contact information (such as name, email address, mailing address, and phone number)
• Billing information (such as credit card details and billing address)
• Account information (such as username and password)
• Pet information (such as pet name, breed, age, weight, and dietary needs)
• Order history and preferences

Non-Personal Information

• Device information (such as IP address, browser type, and operating system)
• Usage data (such as pages visited, time spent on the site, and links clicked)
• Location data (if you grant permission)
• Cookies and similar tracking technologies

We may use the information we collect about you for various purposes, including to:

• Process and fulfill your orders
• Create and manage your account
• Provide customer support and respond to inquiries
• Send transactional emails (such as order confirmations and shipping updates)
• Send marketing communications (if you have opted in)
• Improve our website, products, and services
• Personalize your shopping experience
• Conduct research and analysis
• Detect, prevent, and address fraud or security issues
• Comply with legal obligations

We may share your information with third parties in the following circumstances:

• Service Providers: We may share your information with third-party service providers who perform services on our behalf, such as payment processing, order fulfillment, shipping, customer service, and marketing assistance.
• Business Partners: We may share your information with business partners to offer you certain products, services, or promotions.
• Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).
• Business Transfers: If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
• With Your Consent: We may share your information with third parties when we have your consent to do so.

We do not sell your personal information to third parties for their marketing purposes without your explicit consent.

We use cookies and similar tracking technologies to track activity on our website and to hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier.

Types of cookies we use:

• Essential Cookies: Necessary for the website to function properly.
• Analytical/Performance Cookies: Allow us to recognize and count the number of visitors and see how visitors move around our website.
• Functionality Cookies: Enable the website to provide enhanced functionality and personalization.
• Targeting Cookies: Record your visit to our website, the pages you have visited, and the links you have followed.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our service.

We implement appropriate technical and organizational measures to maintain the safety of your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

We take the following steps to protect your information:

• Use of SSL (Secure Sockets Layer) encryption for data transmission
• Regular security assessments and vulnerability testing
• Access controls and authentication procedures
• Employee training on data protection and security practices
• Regular backups and disaster recovery planning

In the event of a data breach that affects your personal information, we will notify you in accordance with applicable laws.

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your information to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our policies.

When determining the appropriate retention period for personal data, we consider:

• The amount, nature, and sensitivity of the personal data
• The potential risk of harm from unauthorized use or disclosure
• The purposes for which we process the data
• Whether we can achieve those purposes through other means
• Legal, regulatory, and contractual requirements

Our services are not intended for use by children under the age of 13. We do not knowingly collect personally identifiable information from children under 13. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us so that we can take necessary actions.

Depending on your location, you may have certain rights regarding your personal information, including:

• Access: You have the right to request copies of your personal information.
• Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• Erasure: You have the right to request that we erase your personal information under certain conditions.
• Restriction: You have the right to request that we restrict the processing of your personal information under certain conditions.
• Object: You have the right to object to our processing of your personal information under certain conditions.
• Data Portability: You have the right to request that we transfer the data we have collected to another organization or directly to you under certain conditions.

To exercise any of these rights, please contact us using the information provided in the "Contact Us" section.

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

If you have any questions about this Privacy Policy, please contact us:

• By email: privacy@PetThings.com
• By phone: {process.env.NEXT_PUBLIC_PHONE_NUMBER}
• By mail: 123 Pet Food Lane, Healthy Pets City, HP 12345